Early Graphic Design Essay Example | Topics and Well Written Essays - 500 words

Early Graphic Design - Essay Example Social Factors – the rise of the Industrial Revolution with the invention of the steam engine in many ways brought about disruptive changes to society, in which the previous agricultural or feudal system gave way to industrialisation due to a new economic system of capitalism. It gave rise to urban slums where family members were separated, an exploitation of labour and the rise of a new wealthy class of capitalists, in addition to landed aristocracy and royalty. Economic Factors – capitalism is enhanced by the new economic system of industrialisation, in which goods were mass produced for consumption, unlike the previous production system of individually-crafted products made by skilled artisans and their guilds. The sheer number of new products on the market required a new way of marketing these products to people and one way to distinguish one product from another is the use of graphic design to entice buyers.The mass production of goods caused the birth of graphic d esign as a form of advertisement, but this kind of new art was considered a poor imitation of the earlier Gothic style of designs. The Gothic or medieval style was more detailed and thought to be real works of art borne out of the dedicated and loving work of artisans who produce these art works for only few people but not for the mass market. The Gothic style, according to Pugin, represented religion and it was also considered to be English, in contrast to the classical style which he thought as pagan and worldly.

A Discussion on Realism and Impressionism Essay Example for Free

A Discussion on Realism and Impressionism Essay The world was changing dramatically in the late 18th century. In North America, the British colonies had successfully revolted against the English empire and formed the United States of America. Fueled by this success, Europeans began to feel a strong desire for change, most notably in France, where the search for liberty led to the bloody French Revolution, which lasted from 1788 until 1799. At the same time, populations were starting to rapidly expand, and science and technology were producing the engines and tools to make the Industrial Revolution possible. It was in this atmosphere of change that a new artistic movement was born; a movement that wanted to view the world around it in a different way. Prior to this era, works of art commonly exemplified idealized scenes from historic events, or placed the subject in larger-than-life, heroic circumstances. Artists of the new movement wanted to show life as it really existed; its triumphs as well as failures; its beauty as well as its baser attributes. These artists were a part of the new movement: Realism. See more: Analysis of Starbucks coffee company employees essay As the name of the movement implies, Realism was an artistic movement toward attempting to capture the subject of the artwork in a true-to-life manner. Stated simply, realist artists sought to produce accurate and objective portrayals of the ordinary, observable world, with a focus on the lower classes and with a critique of the established social and political order (MindEdge, 2012). Considered by many to be the father of Realism is the French painter Gustave Courbet (1819 – 1877). In his life-sized depiction of two workmen he met along the roadside called The Stonebreakers (1849-50), we see the hallmarks of the Realist movement. (Courbet, 1850) Not only does Courbet pay careful attention to the detail in order to â€Å"paint as he sees it†, but he treats the subject matter with almost reverent respect. The laborers are not being extolled as heroic figures in an epic struggle, as would be expected in a more Romantic-style work of art. Instead, the two workmen are seen busy at a most ordinary task, that of breaking and moving heavy stones by the roadside. The simple act of everyday, hard labor is glorified and given a dignity that transcends heroism. This new-found, at least for the time period, respect for the common person and his or her struggles and successes in everyday life, as well as the desire to depict those struggles and successes with accuracy, are the true hallmarks of Realism. The paint had hardly dried on the early works of the Realist movement when another group of artists began to focus on a different aspect of artistic expression. This new technique was begun by the French artist Edouard Manet (1832 – 1883). Manet was a Realist painter who also wanted to bring truth to the color and light involved in his paintings. Manet and others of this new style had found that, rather than mixing colors on the palette and applying this mixture to the canvas, by juxtaposing different colors close together on the canvas, a more intense hue could be produced. This caused the painting have an almost unfinished look to them, especially when viewed from close range. This effect, along with the treatment of light on the subjects to capture time, motion and emotion in daily life and nature, is a key element of Impressionism. One of the most well-known of the Impressionist painters was Claude Monet (1840 – 1926). His work, Impression, Sunrise (1872), is quite characteristic of the Impressionist movement. (Monet, 1872) This depiction of a harbor scene in France is done in very loose brushstrokes, suggesting the subject matter rather than clearly defining it. The painting creates a â€Å"feeling† of water and boats in the early morning. This treatment of the subject and the light illuminating it gave art critic Louis Leroy the idea, in 1872, to ridicule the painting using its own name against it; implying that the impression he perceived was that the work was incomplete. While his critique has not proven to stand the test of time, his description of the work did help to label the artistic movement Impressionism. How do Realism and Impressionism compare? The choice of subject matter is often similar. Artists of both schools often chose scenes from everyday life and attempted to portray them on the canvas. While Courbet’s, The Stonebreakers, does show us clearly delineated characters in a realistically depicted scene, and Monet’s, Impression, Sunrise, imparts the â€Å"feeling† of the scene and allows the viewer to build context around that feeling, both paintings pay homage to a common, uncomplicated activity with a certain dignity and respect. In this sense, Impressionism can be seen as a natural extension of the Realist movement. Impressionism took Realism in another direction, however, with its unique treatment of light on the subject matter and in its coloring technique. This allowed Impressionist painters to capture feelings of motion, time and emotion in their art while continuing the Realist’s quest to examine the beauty in everyday life. As can be seen with an examination of the various movements in art history, Realism artists reacted to the fanciful, larger-than-life depictions of subjects in the Romantic period by turning toward detailed, â€Å"as you see it† renderings of the life and times of the common man and his surroundings. Impressionism, resonating with the tenets of Realism, took the movement even further, seeking to portray, not only life as we know it, but also life as we experience it. This opening up of the artistic mind to the possibilities of greater experimentation and more liberal viewpoints can be seen as the first salvo in an assault on the sterile, regimented ideology of the more traditional schools of artistic thought. The cracks created in the armor of traditional art styles allowed for future generations of artists to explore even further into their imaginations in order to redefine art in the modern era.

Les Miserables :: essays research papers

I found the book Les Miserables, written by Victor Hugo, to be an all around enjoyable story. The way Hugo arranged and worded his sentences were very clever. Because of these sentences, during the slow or boring parts, I remained interested. However, many parts of the book I found to be confusing. Hugo did not seem to give much information or background about why the characters did what they did. One of the most puzzling parts in Les Miserables was Javert's stubborness to capture Jean Valjean and put him back in prison. I did not understand why they insisted on imprisoning Jean Valjean even though he was not a threat and had done nothing wrong after he had already served his time for stealing. As a matter of fact, I believe he was turned into a good man. He deserved to be thanked. He did many good deeds and helped many people. I did not understand why he deserved to go back to jail. Another confusing part of the story was Javert's death. I did not understand why he decided to kill h imself. I thought that the reason he allowed Jean Valjean to be free was because Valjean did not kill him. I thought that Javert should be proud to be such a good person, returning a favor. I simply did not understand why he was upset enough to take his own life. The only other part of the book I did not find amusing was when Hugo began describing Marius and his life. THe sudden change made the story seem slow and boring, as if it were starting all over again. It was also confusing because I did not understand why this information was being put into the story until Hugo brought Jean Valjean and Cosette back into the story. Despite these slow and confusing parts, the book was extremely amusing and entertaining. I thoroughly enjoyed the little bits of wisdom pointed out. For example "SHe would have softened a heart of granite; but you cannot soften a heart of wood." I found this remark to be true. SOme people cannot be changed. Another quote I liked was "THere are insti ncts for all the crises of life." No particular reason, it just caught my attention during the story. Les Miserables :: essays research papers I found the book Les Miserables, written by Victor Hugo, to be an all around enjoyable story. The way Hugo arranged and worded his sentences were very clever. Because of these sentences, during the slow or boring parts, I remained interested. However, many parts of the book I found to be confusing. Hugo did not seem to give much information or background about why the characters did what they did. One of the most puzzling parts in Les Miserables was Javert's stubborness to capture Jean Valjean and put him back in prison. I did not understand why they insisted on imprisoning Jean Valjean even though he was not a threat and had done nothing wrong after he had already served his time for stealing. As a matter of fact, I believe he was turned into a good man. He deserved to be thanked. He did many good deeds and helped many people. I did not understand why he deserved to go back to jail. Another confusing part of the story was Javert's death. I did not understand why he decided to kill h imself. I thought that the reason he allowed Jean Valjean to be free was because Valjean did not kill him. I thought that Javert should be proud to be such a good person, returning a favor. I simply did not understand why he was upset enough to take his own life. The only other part of the book I did not find amusing was when Hugo began describing Marius and his life. THe sudden change made the story seem slow and boring, as if it were starting all over again. It was also confusing because I did not understand why this information was being put into the story until Hugo brought Jean Valjean and Cosette back into the story. Despite these slow and confusing parts, the book was extremely amusing and entertaining. I thoroughly enjoyed the little bits of wisdom pointed out. For example "SHe would have softened a heart of granite; but you cannot soften a heart of wood." I found this remark to be true. SOme people cannot be changed. Another quote I liked was "THere are insti ncts for all the crises of life." No particular reason, it just caught my attention during the story.

Reality vs. Fantasy: Comparing Two Worlds in Two Fantasy Novels

Fantasy novels help readers step outside their everyday world for a while to consider a subject from a different point of view. Like the stories in C.S. Lewis’ The Lion, the Witch and the Wardrobe and J.K. Rowling’s Harry Potter and the Philosopher’s Stone, both novels try to unite two entirely separate worlds, the primary one which is similar to our real world and the other one that has magical beings that thrive within it. By presenting the differences of real and fantasy worlds, people learn something about what it means to be a human being, living with reality and imagination. As these books describe magic that often appear impossible and wondrous to ordinary people, the commonality of their quests or struggles in real life becomes the strands that connect the readers to these make-belief worlds. As good and evil battle, often the central plot of contemporary fantasy novels, these fantasy tales can be set in our own everyday world or in a â€Å"secondary† world somewhat like our own. By identifying between the â€Å"real world† and the â€Å"fantasy world†, people exercise their creative imagination as they keep in touch with those feelings and attitudes of early childhood in order to realize their creative potential. It is this non-literal mode of thinking, so prevalent during early childhood that balances and complements literal thinking. Both being fantasy novels, this article will try to assess these â€Å"strands† of commonality between the fantasy novels The Lion, the Witch and the Wardrobe and Harry Potter and the Philosopher’s Stone and how the laws that govern in the â€Å"fantasy† worlds become realistic as the writers try to rationalize these worlds and convince their readers to enjoy reading their stories.. Similarities in Two Fantasies The Lion, the Witch and the Wardrobe effectively used traditional methods of answering the questions as they come, this method of enthralling readers empower them to discover about things in the parallel world. As the story unfolds, immediately or slowly as needed, the author C.S. Lewis began the answering of every question. For instance, the first mention of the name â€Å"Narnia† created such questions about what kind of world is it. Tumnus the Faun asks Lucy how she came into Narnia, and Lucy asks what the reader also wants to know: â€Å"Narnia? What's that?† Tumnus replies, â€Å"This is the land of Narnia, †¦ where we are now; all that lies between the lamp-post and the great castle of Cair Paravel on the eastern sea† (LWW, 9). The reader will want and need to know more, of course, but for now he or she has been supplied the necessary basic information and given adequate orientation. Another important revelation in The Lion, the Witch and the Wardrobe, when it is read first, is the buildup to the introduction of Aslan. The first reference to Aslan is by Mr. Beaver, when he meets the children in the woods: â€Å"They say Aslan is on the move—perhaps has already landed.† These words create a gap for the Pevensie children and—presumably—for the reader: â€Å"None of the children knew who Aslan was any more than you do; but the moment the Beaver had spoken these words everyone felt quite different† (LWW, 54). Similarly, in Harry Potter, although the Dursleys try to intercept the letters delivered by strange owls, readers are enthralled to ask what those letters for? When Hagrid takes Harry away to a small island to escape, Harry learns the truth about his parents and introduces him to the magical world. Harry also learns of Lord Voldemort and his murder of Harry’s parents, as well as Voldemort’s lingering reputation despite being inactive (even a large and strong individual like Hagrid refuses to speak his name). As Rowling introduces the secondary world of Hogwarts School of Witchcraft and Wizardry, nothing in the Hogwarts world could be the same as Harry’s world with the Dursleys: There were a hundred and forty-two staircases at Hogwarts: wide, sweeping ones; narrow, rickety ones; some that led somewhere different on a Friday; some with a vanishing step halfway up that you had to remember to jump. Then there were doors that wouldn't open unless you asked politely, or tickled them in exactly the right place, and doors that weren't really doors at all, but solid walls just pretending. It was very hard to remember where anything was, because it all seemed to move around a lot. The people in the portraits kept going to visit each other, and Harry was sure the coats of armor could walk (HPAPS, 132). Like the real world, the secondary parallel worlds had their own rules that should be followed. While Narnia is based on the pretense that animals have intelligence and speech (what child hasn't wished animals could talk or pretended that they could?), the Harry Potter books pretend that magical powers are real and that wizards and witches possessing those powers really exist. In Narnia, one of the children Edmund fell under the spell of the White Witch. However, her power is failing and the other children reach for Aslan, and a penitent Edmund is rescued just as the witch is about to kill him. Calling for a truce, the witch demands that Edmund be returned to her, as an ancient law gives her possession of all traitors. Aslan, acknowledging the law, offers himself in Edmund’s place and the witch accepts. In connection, Hogwarts is set like a school, the first-year students are limited to do some complex magical spells and they are assigned to houses or dormitories by sitting on a stool and putting on a singing hat that magically reads their thoughts and desires and â€Å"sorts† them accordingly: if the students will be assigned to Gryffindor, Hufflepuff, Ravenclaw or Slytherin (HPAPS, 118). Making and Breaking Rules In both stories, magic transformed into a literary device that helps the reader transcend the ordinary and the familiar and enter an extraordinary and unfamiliar â€Å"other† world. In both Hogwarts and Narnia, readers are invited to suspend belief in the natural and believe instead in the supernatural. For example, the natural laws of gravity are defied in Harry Potter, for example, where people can fly using brooms. The natural laws of time and chronology are suspended in Narnia, where the Pevensie children spend years in Narnia, while only a few minutes go by on the other side of the wardrobe in England. If natural laws are broken or suspended, however, there are spiritual laws that never change no matter what world the children are in. Like all rules in the real world, there is breaking of these rules that become a central part of the tradition of most fantasy stories—much of the tension generated in the stories comes from whether the characters will get away with what they have done. In the real world, people may not reinforce the kind of behavior. Fantasy stories, like what happened to Harry and the Pevensie children, consequences of breaking rules are shown though they do not moralize about them; many of the difficulties characters encounter are created by, or complicated by, untruths or law breaking (Griesinger, 2002). Conclusion Although there are few accusations that stories about magic could expose young children to the world of occult, people could delineate responsible literary approach to The Lion, Witch and The Wardrobe and Harry Potter as understood in the context of a fantasy world that is similar to reality world. This exemplified in the lessons that Harry learns from Dumbledore and in Hogwarts School and the choices he has to make to become a wise wizard, while the Pevensie children in Narnia learned to realize how the consequences of Edmund's treachery. In conclusion, The Lion, Witch and The Wardrobe and Harry Potter succeeded in making parallel attempts to enact the difference between the â€Å"real† from the â€Å"fantasy† world. Both are strengthening to any reader’s imaginations, which the children who read or hear the stories could base their own imagination by relating to what Lewis and Rowling had shared through their stories. Works Cited Griesinger, E. Harry Potter and the â€Å"Deeper Magic†: Narrating Hope in Children's Literature. Christianity and Literature, 51.3 (2002): 455 Lewis, C.S. The Lion, the Witch, and the Wardrobe. New York: Harper-Collins, 2005 (Re-Print). Rowling, J.K. Harry Potter and the Philosopher's Stone. New York: Scholastic, 1997.

Plato, Descartes and The Matrix

Plato, Descartes and The Matrix; what a trio of reading that if not for my ability to read without believing everything that was before my eyes, I would not know what to believe. After reading the three synopses I had to regroup and think, did I read this or was this a dream? I will now try and compare and contrast the three and show if there were any similarities and differences. I will start with comparing Plato and the Matrix in that there are similarities between the two. The similarities are that in both synopses the players (Neo of the Matrix and the people in the cave) are being deceived by what is before them.The people in the cave are fooled by items carried on the head of people walking on a raised walkway behind them. These items cast a shadow on the wall in front of them; not knowing they are shadows the prisoners believe they are real. The noise that came off the wall made by sound from the walkway was thought to be real sounds made by the shadows on the wall. In reality they were chained feet and neck and could not see the fire behind them that caused the shadows on the wall as people would walk by.In the Matrix we have Neo who believed he was a computer programmer for a software corporation, at night he would work on his computer hacking into other computers. He was told that in reality his world was an illusion, which was designed to keep people under control. In the allegory of the cave Socrates stated that when one was freed and had to stand up and turn his head and look around seeing light for the first time he would be unable to discern the items whose shadows he once saw on the wall.When told that the items was made of stone and wood and other materials and not real, it would be hard for him to believe. In the Matrix; Morpheus tells Neo that the entire human race is unconscious with a giant machine keeping them alive. He then offer him a way out by taking the red pill, which he does and find out what is really going on. When we look at Desc artes meditation compared to the other two synopses, there are some differences. First the Matrix and Plato are both fooled by perceptions of what is real and what is not.In the Meditation Descartes is not really fooled, he want to reject all beliefs in things that are not completely certain, and create what can be known for sure. To do this he must first weaken his beliefs by bearing in mind the fact his senses had fooled him previously. He then proposes other reasons to doubt that his beliefs are true. Next he bring up his evil demon theory which could deceive him, he then consider if he is mad or dreaming. He want to suspend judgment on his beliefs even if there is any doubt what so ever.In conclusion we have two synopses that have some similarities and differences and one that is completely difference. The Matrix and the people in the cave have allusions that are not real. Where as in the Meditation we have one that want to forget everything that he ever believed to be true, and start over to form a new way of believing what is true and what is not true. All three synopses did however make you think what if? But believing in a God that created all things and everyone, I do not believe that I am dreaming.

Speed Essay Example

Speed Essay Example Speed Essay Speed Essay Trevor Hale 10th Physical Science 01 / 16 / 09 1. A: Reference Point a point against which position is measured. B: Vector Quantity a physical measurement that contains directional information. C: Scalar Quantity a physical measurement that does not contain directional information. D: Acceleration the time rate of change of an objects velocity. E: Free Fall the motion of an object when it is falling solely under the influence of gravity. 2. No. Motion depends on the reference point that is used. 3. That depends on the reference point that is used. The glass is not moving relative to the counter. 4. A: The girl joggers. B: Child in inner tube. C: The first girl jogging. 5. 30 Min. x 1 Hr. = 0. 5 60 min. 10 Miles = 20 Miles/Hr. 0. 5 Hours 6. 6 Kilometers x 1000 Meters = 6000 Meters 1 Kilometer 45 Min. x 60 Seconds = 2700 Seconds 1 Min 6000 Meters = 2. 2 Meters 2700 Seconds Second 7. A: 10 meters scalar quantity, distance. B: 1. 2 meters/second? east. C: 3. 4 feet/hour and slowing scalar, speed. D: 56 liters, scalar, none of these. E: 2. 2 miles/min east, vector, velocity. F: 2. 2 milometer’s/year, scalar, speed. 8. Relative speed = 57 Miles 45 Miles = 12 Miles Hour Hour Hour 12 Miles/Hour toward each other. 9. Since velocity is constant, there is no acceleration. 10. 12 Meters Per Second = 6 Meters per second? west. 2 Seconds 1. 30 Miles Hour 12 Min. x 1 Hour = 0. 2 Hours. 60 Min. 30 Miles ? 0. 2 Hours. Hour 150 Miles/Hour? south. 12. Any object that is affected greatly by air resistance cannot experience free fall when dropped near the surface of the earth. In order to experience free fall, an object must be falling solely under the influence of gravity. Air resistance is an influence other than gravity. 13. All objects falling near the earth’s surface accelerate equally. 14. Both hit at the same time since there is no air resistance.

Dance Helicap Essay Example

Dance Helicap Essay Example Dance Helicap Essay Dance Helicap Essay In 1967. Frank Dance proposed the communicating theoretical account called Dance’s Helix Model for a better communicating procedure. The name coiling comes from Helix which means an object holding a 3-dimensional form like that of a wire lesion uniformly around a cylinder or cone. He shows communicating as a dynamic and non-linear procedure. Theory Dance’s theoretical account emphasized the troubles of communicating. Frank Dance uses the signifier of a Helix to depict communicating procedure. He developed this theory based on a simple spiral which gets bigger and bigger as it moves or grows. The chief feature of coiling theoretical account of communicating is that it is evolutionary. Frank Dance explains the communicating procedure based on this Helix construction and compares it with communicating. In the Helix construction. the underside or starting is really little so it’s bit by bit moves upward in a dorsum and Forth round gesture which form the bigger circle in the top and it’s still moves farther. The whole procedure takes some clip to make. As like spiral. the communicating procedure starts really easy and defined little circle. Communicators portion information merely with little part of themselves to their relationships. Its bit by bit develops into following degree but which will take some clip to make and spread outing its boundaries to the following degree. Subsequently the communicators commit more and portion more parts themselves. Example When a kid is born the lone means of communicating is shouting. he/she calls for everything like hungriness. hurting. cold etc. . As the kid grows the agencies of communicating become wider and broader. He learns to makes noises so he learns linguistic communication to obtain attending and to carry through his demands. As a Helix the procedure of communicating in this instance started from shouting and later it developed into a complex and compound agencies. The Helical theoretical account of communicating is mostly dependent on its yesteryear. A kid learns to articulate a word in his simple categories and throughout his life he uses that word in the same manner he learnt. Just like that we used to respond to certain things in a certain manner in our childhood and such reactions and wonts stopping points with us everlastingly. The communicating evolves in the beginning in some simple signifiers so the same procedure of communicating develops based on the past activities. It develops further with alterations. Decision Frank Dance included the construct of clip in his theory. Something happens over the other will ever be based on the first event harmonizing to him. This theory of communicating was a topic to a figure of experimental researches. Even though this theoretical account of communicating clarifies everything there is a job of over simplification. Harmonizing to this theory a communicating procedure is the merchandise of what we learnt. Let us understand the theoretical account with the aid of an illustration. A kid from the really minute he comes to this universe starts pass oning. When a babe is born. the nurse hang-up his dorsum to do the kid call. If the kid doesn’t call. it is an indicant of a still born kid. What does shouting in this instance mention to? It is really a manner the kid is pass oning to his parents that he is alive. perfectly whole and hearty and ready to confront the challenges of the universe. As the kid grows up. he cries whenever he is hungry or expects something from his parents and sometimes merely for his parent’s attending. It is once more a child’s ain manner of conveying his message to the whole universe. When the same kid grows up and starts traveling to school. he shortly interacts with his parents. instructors. friends in the signifier of words. Now shouting really gets replaced by words or his address but one thing which is common is the procedure of communicating which existed since the child’s birth. Therefore the kid really started pass oning from the really first twenty-four hours of his life and has been pass oning all through till the present twenty-four hours. This explains one portion of coiling theoretical account of communicating. Harmonizing to the Helical theoretical account of communicating. the procedure of communicating evolves from the really birth of an person and continues till the bing minute. All life entities start pass oning from the really first twenty-four hours of their beginning. When seeds are planted. they convey the message to the nurseryman that they need to be watered day-to-day and should be treated good with fertilisers and manure. When a works emerges from the seed it besides starts pass oning its demand for H2O. sunshine. manure and fertilisers. therefore back uping the Helical theoretical account of communicating. The same besides applies for animate beings. birds. fishes and all life animals. Now allow us throw some more light on a existent life state of affairs An person in his simple categories learns to articulate a peculiar word or respond to a peculiar state of affairs. It has been observed that even though the kid grows up. he continues to articulate that peculiar word in the same manner as he did during his turning up yearss or for that affair. if the same state of affairs arises once more he would under all fortunes react in the same manner as he did in the yesteryear. The fright of the kid when all of a sudden the visible radiation goes away at dark ensuing in a complete blackout is present in his younger yearss every bit good as when he grows up. The above illustration once more makes the Helical theoretical account of communicating clear. Harmonizing to the Helical theoretical account as the procedure of communicating moves forward it besides comes back and is mostly dependent on the past behavior of the person. The theoretical account believes that communicating procedure is merely like a spiral which moves frontward every bit good as comes rearward and is dependent on the behavior forms of the past definitely with some alterations and alterations. As the kid grows up. he does do little alterations in his past organic structure motions or past pronunciation or facial looks. He makes certain alterations. alterations in his communicating and attempts to acquire rid of the communicating mistakes. An person will decidedly acquire less nervous in his teenage yearss as compared to his childhood yearss. therefore a little alteration in his behavior.

The Best Marketing Workflows to Get Your Team Organized

The Best Marketing Workflows to Get Your Team Organized Managing a marketing team poses unique challenges. You’ve got other departments breathing down your neck†¦ You’re trying to stay on top of multiple deadlines†¦ You’re in so many meetings it’s hard to find time to do your actual work†¦ Tracking projects from start to finish is nearly impossible Has the Designer been sent this blog post? Does the Social Strategist know it’s time schedule the social media posts? Have we run analytics on this and completed the reporting? If everything feels disorganized and like a total cluster, it might be time to implement some workflow processes. Don’t know where to start? We’re making it easy†¦ because we’ve been there. We know the frustration is *real*. In this post, we’re giving you 5, pre-made, marketing workflows for all your campaigns. Time to get organized, fellow marketers. Introducing Team Management Dashboard The number one complaint we hear from Marketing Managers is that it’s nearly impossible to maintain visibility into their marketing strategy while also keeping a pulse on who is doing what and when. This is exactly the problem our new Team Management Dashboard solves. With Team Management Dashboard you can†¦ See everyones workload in real-time. Drag and drop tasks to effectively delegate without a bunch of meetings. Set realistic timelines and better manage your resources. We’re finally giving you a bird’s eye view of each task your team is working on day-by-day, in one place. Say goodbye to that messy spreadsheet you are constantly trying to tame. (Can I get a HALLELUJAH?!) Start With A Free Marketing Project Management Plan Template not only makes planning your marketing workflow a cinch, it also makes staying on top of it a reality, finally. Weve also got some kick-@ss, free PM templates to help you get organized. Download em here. 👇 Email Marketing Workflow 1. Decide content The first thing someone will need to do is choose items to prioritize in your newsletter or email. Common examples are recent blog posts, relevant company news, an upcoming sale, new product launch, or contest. Someone on your team could choose the times on their own, or you could do a quick convo as a team to decide the content. 2. Layout email After  the items to promote have been chosen, someone will need to layout the email. Using a tool like MailChimp or CampaignMonitor makes this step quite simple. 3. Choose or design images Next up, either a Designer or Email Marketer will need to add the images. If your organization wants a more branded feel to your email campaigns, consider assigning this task to a Designer. 4. Write email copy Depending on your team size, it might be necessary to assign this task to a Content Writer. 5. Write test email subject line  with the Email Subject Line Tester âÅ" Ã¯ ¸  6. Send test email Even if your team has hawkeyes and is confident that everything looks perfect, you should still include this step in your workflow. 7. Review test email Set a special task to remind your Email Marketing Specialist to spend a few minutes reviewing their test email. Better yet, assign this task to someone else to review. Sometimes it can be difficult to spot mistakes on your own projects. They’ll want to confirm that the layout, grammar, header/footer, etc. look good on both desktop and mobile devices. 8. Revise This step is mostly only necessary if a separate person is responsible for reviewing the test email. 9. Schedule or hit send 😠¬ 10. Review, track analyze This could be  one task or multiple depending on how often your team needs to report on the email’s performance. You will likely assign this to an Email Marketing Specialist or someone on your analytics team. Who will you need? You’ll need at least one designated person to be responsible for your email marketing campaigns, but you could have up to four. Email Marketing Specialist Graphic Designer Content Writer Analytics Specialist Recommended Reading: The 9 Free Email Marketing Templates You Need to Execute Everything

Public Health Report Essay Example | Topics and Well Written Essays - 250 words - 2

Public Health Report - Essay Example One suggestion for getting involved in hunger alleviation programs in OC is to participate and attend construction event. The event raises awareness about malnutrition and hunger among children. Other than joining such events a person can host individual canned food programs and drives, volunteer or donate to OC food bank. I think creating public awareness and education on ways to reducing hunger among vulnerable communities is crucial for reducing food insecurity. We should not wait for people to have malnutrition or even die from hunger. Programs should be developed to educate the community on methods to reduce hunger. For people facing hunger, the food security programs can offer food to these people. As such, any person who donates to food security programs such the OC food bank would have participated and involved in reducing food insecurity. People should advocate for local, state, and federal authorities to improve access to food and other associated health services among vulnerable communities. Through political involvements and commitment, leaders can set pledges, policies, and mobilize resources to reduce hunger. Coker, M. (2014, September 16). Orange County CAN Turn Around Its Shameful Childhood Hunger Statistics. OC weekly. Retrieved at:

Managing conflicts assessment Essay Example | Topics and Well Written Essays - 500 words

Managing conflicts assessment - Essay Example When conflict occurs finding a resolution is imperative because conflict can disrupt the work environment of an organization. Five recognized techniques that line managers can utilize to resolve conflict are accommodation, collaboration, compromise, avoidance, and authoritative command. Accommodation involves playing down the differences and finding areas of agreement among the parties. Collaboration allows the parties to recognize that something is wrong and the problem needs immediate attention. The underlying problem is the root of the conflict. A compromise is a good method to find a resolution because each party gives up something of value to the other in order to end the conflict. Avoidance pretends that the problem does not exist. The assumption is that the problem will play itself down through time. Authoritative command uses formal authority to end the conflict. As a manager I would create harmony at work and engender a positive atmosphere by focusing on building a strong corporate culture. The corporate culture of the company should bring the employees closer to each other. A second technique that I would use to build a better workplace is by empowering my employees. Employees that feel they are valued by their supervisors are more likely to achieve job satisfaction. A third technique I would use to create harmony is

She's One of a Kind Boutique Term Paper Example | Topics and Well Written Essays - 2000 words

She's One of a Kind Boutique - Term Paper Example The boutique offers a wide variety of clothing items for women. The clothing items retailed at the business are designed by a team of experts associated with the organization and they are manufactured by a contracted manufacturing organization. The boutique also features clothing items by other designers as well who work in collaboration with the boutique. The competitive advantage of the business is the innovation in the production of the clothing items. The expert designers hired by the organization are encouraged to produce innovative designs and such designs are critically assessed. Only after the appropriate approvals, such designs are moved to the next level that is manufacturing. The main reason behind the established position of the business in the market is its competitive advantage. The competitors of the organization are unable to move the organization from its market share due to competitive advantage of the organization. Another factor that may be the reason behind the s mooth operations of the organization is the efficient use of technology. The business makes extensive use of technology throughout its operations. The information related to the business is centralized on a cloud computing system and the authorized personnel have access to the information. The marketing strategy of the organization includes; offering discounts to the customers, offering value cards and other promotional activities. In order to ensure that the organization retains its market share amidst the competition projected by other organizations operating in the market, the organizations implements upon its marketing strategy at a regular basis. The organization offers value cards to its customers which can be used by the customers to avail discounts. The more a customer shops, the more value points are added to the account of the customer and when a customer reaches a certain level, the customer becomes eligible to avail discounts. Promotional activities include distribution of flyers at shopping places and placement of banners. Initial financing of the organization was done partially through the investment done by the owners of the organization and partially through the debt acquired by the bank through a long term loan. The funds were utilized to acquire office and store space, to acquire the necessary computer and other office equipment, and to carry out initial advertisement of the business. The start-up personnel of the organization were; core management for each department and subordinate staff. The organization hired limited staff in order to start the business and once the business started to grow, more staff was hired on the basis of the requisitions filed by the core management. The hiring is done through an extensive process and it is ensured that only the eligible personnel are hired by the organization. Section 2: Code of Conduct The organization gives significant importance to the compliance with market standards. It is believed by the cor e management that compliance with standards is more than the responsibility of the organization but it is the way the business should be conducted. The organization also promotes ethical conduct of the staff and core management in

Early or late industrialization Essay Example | Topics and Well Written Essays - 2250 words - 1

Early or late industrialization - Essay Example Capitalism on the other hand is the belief that the government does not utilize economic resources efficiently as private entities. Therefore, the society would be much better in a free market economy, which determines winners and losers. This topic is important because, essentially, communism and socialism are among the main economic systems, alongside capitalism that have existed since the industrial revolution. Both of these systems have their own merits and demerits. It is therefore, with this reason that the author wishes to conduct an evaluation on what these systems are, plus the merits and demerits associated with them. Since the Soviet Union abandoned the communism, the assumption that capitalism may be the only effective economic system have been aggressively marketed in the capitalist media. This view seems to gain credibility owing to the failure of communism with regard to its aims, corruption, totalitarian, and gross inefficiency. This topic is related to the discipline of economics to the sense that it makes us understand the meaning of economic success. A comparison of the two systems, that is socialism, and capitalism will make us to understand the meaning of economic success. An economic system that is perceives as being unjust and then led to a global poverty would be indeed a dubious achievement. It may be rightly argued that the economic justice is jeopardized when the outcome is peoples ‘that is instigated by poverty. In another spectrum, an economic system that is perceived as being unjust, and which leads to wealth, being concentrated in the hands of a few is a more dubious realization. Further, an economic system that does not motivate individuals and is inefficient cannot be said to be just or capable of producing much wealth. Finally, the ecology can only support much economic entrainment as well as wastes. Most ideologies of communist are derived from the

Founding a new nation Essay Example | Topics and Well Written Essays - 1250 words

Founding a new nation - Essay Example The constitution will have a few sections divided on the base of power and responsibility and will then be further divided into laws. It will protect the rights of the people as citizens of the island to have liberty, freedom of opinion and law will be protected by the constitution which in return will protect the citizens, their property and will make sure everyone is given their due respect. Protection of land and responsibilities of the state and people will be clearly defined in the constitution. If any law made is inconsistent with the constitution, then the law will be considered as void. The democratic government will have the power of the state with the government as president and a congress and a legislative. This idea is inherited from the government of the United States as it proved to be very effective over the years (Maier,  2010, p.  35). The government will be decided by the people of the island. There will be no role for the vice president but the ministry of inte rior and foreign affairs will be responsible to run the affairs along with the president. In case of a threat or mishap, the congress can elect an acting president from themselves. The qualifications of the president and the people in congress and civil services will be defined. Dual nationals will not be allowed to hold a government office but may act as consultants. The president will be the supreme commander of the military and may grant pardon to anyone. The congress can convict the president based on a set of evidence that will be decided as sufficient by the Supreme Court judiciary. The president is responsible to make sure that law is followed by everyone and the congress will be the body to keep a check and balance on the president and his/her activities by making it compulsory for the president to justify his actions based on law for the orders he issues. Once the power distribution is clear, the legislative system will be set. The highest court will be Supreme Court. A pet ition can be filed in Supreme Court if the lower courts have already decided on it and the convicted person has either life imprisonment or death penalty applied. The Supreme Court will issue the final verdict and such convicts will have a last option to plea with the president of the island. Supreme Court can also take suo motu actions on law and order situations if they deem the case is not being taken up by anyone but is essential to provide justice or maintain law and order situation on the island. The final type of case the Supreme Court will be entertaining will be related to the president if the case is filed by a member of the senate or congress. Maintaining federal relationships will include a hierarchy in which the mayors and judicial systems will be allowed to present a quarterly report on performance and check the prosperity index on the nation. The report will include a feedback session from these entities as well which will comprise of statistically collected data that will reflect views of the citizens belonging to a specific town. This will ensure constant quality check and improvement parameters of a town. Awareness programs and other basic necessities as education, health and security will be the responsibility of the mayors as finance ministers and process design implementers. Maintaining a healthy market for competition, providing equal opportunity, spreading awareness of job market condition, grooming future generation and equipping them with necessary skills will be a part of the

Factors To Consider In Setting Up A Business Essay

Factors To Consider In Setting Up A Business - Essay Example In addition, Lawrence (2013) a lawyer from a foundation that gives legal advice, suggested that when one is considering a structure for his business, promoter should consider who will own the business and what the activities will be. His choice of business structure will also depend on the type of business proposed, financial needs, and number of owners. In a separate standpoint, MacFarland, (1974, pp 60-61) said businesses are always profit seeking ventures, and as such considerations should also be given to customers perceptions. He said that a lot of businesses fail because of lack of capital, business knowledge, and inefficiency in management. Above views have been supported in the work of Dorman (2011). However, she adds business planning as an important element in business decisions. A business plan is more of a statement of goals and action plan needed to achieve them. Other organizations stated economic factors as underlying principle for choices. The Forestry Dept of FAO (20 05) cited that external, internal and individual factors determine the structure of an organization. External factors are concerns in the environment which are not under the control of owners. These are economic, socio-economic and administrative factors that could affect structure. Internal factors are purpose and organizational instruments while individual choices refer to costs and benefits. Options people have when making decisions to organize Answers to above factors will solidify the type of business structure to be organized on whether it will be a sole proprietorship, general partnership, limited liability company, or a corporation since every structure has advantages and disadvantages. When one chooses an option he thinks is needed for the business, proponent should prepare himself of potential risks and liabilities, the investment needs, costs of maintaining the business structure and framework of income tax. Evaluating these decisions when a new business is starting up Be fore anything else, the proponent must have a personal assessment of his strength and weaknesses and must have a definite goal to success. Stephenson, (n.d.) of the Entrepreneur Magazine, stated that for someone to succeed in business, he must enjoy what he is doing because his satisfaction will be manifested in the success of the business. The owner must take the business seriously and must also believe in the products or services he is selling. The owner must be able to make plans, direct, and above all manage his money wisely. When the proponent is starting with a little budget, the decision to start with sole proprietorship or a general partnership seem logical because he will find it easy to set up, since it only needs one person to organize. He does not need to report to anybody as he is the boss. Sole proprietorship is simplified as it is not required to fill up many government documentations, follow specific rule, aside from having lower taxes. Mconnon (n.d.) said many small businesses started this way then later on changed structure of ownership as it grows. However, sole proprietorship is not free from headaches, as succession is not clear; there is a risk of losing business in case of death and total disability. Sole proprietorship finds it difficult to attract investors, thus it has limited financial resources. Owner has total personal liability on its debts and obligations; while profits are taxed as personal income. General partnership In order to augment owners’ capital, he/she may invite a partner into the business. This way, a general partnership is formed wherein both agree to share in capital and management of business. In general partnersh

Founding a new nation Essay Example | Topics and Well Written Essays - 1250 words

Founding a new nation - Essay Example The constitution will have a few sections divided on the base of power and responsibility and will then be further divided into laws. It will protect the rights of the people as citizens of the island to have liberty, freedom of opinion and law will be protected by the constitution which in return will protect the citizens, their property and will make sure everyone is given their due respect. Protection of land and responsibilities of the state and people will be clearly defined in the constitution. If any law made is inconsistent with the constitution, then the law will be considered as void. The democratic government will have the power of the state with the government as president and a congress and a legislative. This idea is inherited from the government of the United States as it proved to be very effective over the years (Maier,  2010, p.  35). The government will be decided by the people of the island. There will be no role for the vice president but the ministry of inte rior and foreign affairs will be responsible to run the affairs along with the president. In case of a threat or mishap, the congress can elect an acting president from themselves. The qualifications of the president and the people in congress and civil services will be defined. Dual nationals will not be allowed to hold a government office but may act as consultants. The president will be the supreme commander of the military and may grant pardon to anyone. The congress can convict the president based on a set of evidence that will be decided as sufficient by the Supreme Court judiciary. The president is responsible to make sure that law is followed by everyone and the congress will be the body to keep a check and balance on the president and his/her activities by making it compulsory for the president to justify his actions based on law for the orders he issues. Once the power distribution is clear, the legislative system will be set. The highest court will be Supreme Court. A pet ition can be filed in Supreme Court if the lower courts have already decided on it and the convicted person has either life imprisonment or death penalty applied. The Supreme Court will issue the final verdict and such convicts will have a last option to plea with the president of the island. Supreme Court can also take suo motu actions on law and order situations if they deem the case is not being taken up by anyone but is essential to provide justice or maintain law and order situation on the island. The final type of case the Supreme Court will be entertaining will be related to the president if the case is filed by a member of the senate or congress. Maintaining federal relationships will include a hierarchy in which the mayors and judicial systems will be allowed to present a quarterly report on performance and check the prosperity index on the nation. The report will include a feedback session from these entities as well which will comprise of statistically collected data that will reflect views of the citizens belonging to a specific town. This will ensure constant quality check and improvement parameters of a town. Awareness programs and other basic necessities as education, health and security will be the responsibility of the mayors as finance ministers and process design implementers. Maintaining a healthy market for competition, providing equal opportunity, spreading awareness of job market condition, grooming future generation and equipping them with necessary skills will be a part of the

Resolving conflicts Essay Example | Topics and Well Written Essays - 250 words

Resolving conflicts - Essay Example This research will begin with the statement that teams and groups are inherent parts of the organization, where they exist naturally. Even the formation of groups within organization occurs as part of an instinctive process that involves forming, storming, norming, performing, and adjourning. According to social identity theory, people tend to identify themselves with a particular group, reacting in certain ways to the success or failure of that particular group. A great variety of projects are completed in groups where each individual member contributes with his or her share of knowledge and skills. Thus, groups exist as central players in the workplace. Groups contribute immensely to the corporate culture of an organization. The present research has identified that groups shape member behavior to a great extent and this has implications on efficiency. The right set of group dynamics play a vital role in determining successful execution of an objective. It is evidently clear from th e discussion that groups also turn out to be more efficient than their individual counterparts. It takes the right combination of individuals within the group to work successfully and it is common for members to face with diverse peers within a group. This paper illustrates that in order to enhance the productivity of the group, some variables such as size, cohesiveness, and group culture, can be adjusted.

Automobile Industry Essay Example for Free

Automobile Industry Essay Strong demand growth due to rising incomes, growing middle class, and a young population is likely to propel India among the world’s top five auto-producers by 2015 Growth in export demand is also set to accelerate. Tata Nano and the upcoming Pixel have opened up the potentially large ultra low cost car segment Innovation is likely to intensify among engine technology and alternative fuels. Advantage India Rising investments Policy support India has significant cost advantages; auto firms save 10-25 per cent on operations in India compared to Europe and Latin America A large pool of skilled manpower and a growing technology base will induce greater investments. The government aims to develop India as a global manufacturing as well as RD hub There has been a wide array of policy support in the form of sops, taxes and FDI encouragement. FY10 Market size: USD57.7 billion Notes: RD – Research and development, FDI – Foreign direct investment; FY – Indian financial year (April – March); FY16E – estimated figure for financial year 2016; estimates are from the government’s Automotive Mission Plan (2006 – 2016) ADVANTAGE INDIA. For updated information, please visit www.ibef.org. 3. Automotives AUGUST 2012 Contents ï  ¶ Advantage India ï  ¶ Market overview and trends ï  ¶ Growth drivers ï  ¶ Success stories: Maruti, Tata Motors ï  ¶ Opportunities ï  ¶ Useful information For updated information, please visit www.ibef.org 4 Automotives AUGUST 2012 Evolution of the Indian automotives sector 20.4 million units (2012) 11 million units (2007) 2008 onwards 0.6 million units (1992) 1983 1992 0.4 million units (1982) Before 1982 †¢ Closed market †¢ Only 5 players †¢ Joint venture (JV) Indian government and Suzuki to form Maruti Udyog; started production in 1983 †¢ Component manufacturers also entered via JV route †¢ Buyer’s market 1993 -2007 †¢ Sector de-licensed in 1993 †¢ Major original equipment manufacturers (OEMs) started assembly in India †¢ Imports allowed from April 2001 †¢ Introduction of value added tax in 2005 †¢ More than 35 players in the market †¢ Removal of most import controls †¢ Indian companies gaining global identity †¢ Long waiting periods and outdated models †¢ Seller’s market Source: Tata Motors, Society of Indian Automobile Manufacturers (SIAM), Aranca Research, Notes: JV – Joint Venture MARKET OVERVIEW AND TRENDS For updated information, please visit www.ibef.org 5 Automotives AUGUST 2012 The automotives market is split into four segments Automobiles Two-wheelers Passenger vehicles Commercial vehicles Three-wheelers Mopeds Passenger cars Light commercial vehicles Passenger carriers Scooters Utility vehicles Motorcycles Multi-purpose vehicles Medium and heavy commercial vehicles Goods carriers Electric twowheelers For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 6 Automotives AUGUST 2012 Revenues have been growing at a strong pace → Gross turnover of automobile manufacturers in India expanded at a CAGR of 17.7per cent over FY07-1 1 Excluding three wheelers, cars account for the largest share of revenues (66.2 percent in 2010) Revenue trends over the past few years in USD million 70.0 60.0 50.0 40.0 30.5 30.0 20.0 10.0 0.0 FY07 FY08 FY09 FY10 FY11 66.2% 36.6 33.3 21.5% Trucks Cars 58.6 CAGR: 17.7% 43.3 → Market* break-up by revenues (2010) 12.3% Two Wheelers Source: SIAM, Datamonitor, Aranca Research Note: *does not include three wheelers For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 7 Automotives AUGUST 2012 Sector’s growing strength evident from rise in total production figures Total production of automobiles in India (million units) 16.0 → → 12.0 7.6 8 8.4 10.0 8.0 6.0 1.3 0.4 0.4 1.2 0.4 0.4 1.6 0.6 0.5 1.3 0.5 0.6 1.8 2.4 4.0 6.5 8.5 Notes: CAGR – Compound annual growth rate 10.5 Passenger vehicles was the fastest growing segment during that period with a CAGR of 14.5 per cent 14.0 13.4 0.8 0.8 3.0 2.0 0.0 FY05 FY06 FY07 FY08 FY09 0.4 0.5 FY10 0.6 0.6 FY11 FY12 Passenger Vehicle Three Wheelers Commercial Vehicle Two Wheelers Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 0.8 0.8 3.1 15.5 Automobiles production increased at a CAGR of 13.2 per cent over FY05-12 18.0 8 Automotives AUGUST 2012 Market break-up by production volume → Two wheelers dominate production volumes; in FY12, the segment accounted for more than three quarters of total automotives production in the country Market share by volume (FY12) → In fact, India is the world’s second largest two wheeler producer; the country is also the fourth largest commercial vehicle producer 4% 4% 16% Two Wheelers Passenger Vehicle Commercial Vehicle Three Wheelers 76% Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 9 Automotives AUGUST 2012 Market break-up of individual segments by production volumes †¦ (1/2) Shares in production of passenger vehicles (FY11) Shares in production of commercial vehicles (FY11) 11.5% Passenger cars 8.1% 36.0% MCV HCV Passenger Carriers MCV HCV Goods Carriers LCV Passenger Carriers 49.7% 6.1% LCV Goods Carriers Utility vehicles/multipurpose vehicles 88.5% Source: SIAM, Aranca Research Notes: LCV – Light commercial vehicle; MCV – Medium commercial vehicle; HCV – Heavy commercial vehicle For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 10 Automotives AUGUST 2012 Market break-up of individual segments by production volumes †¦ (2/2) Shares in production of three wheelers (FY12) Shares in production of two wheelers (FY12) 15.8% Goods carriers 15.6% 5.3% Mopeds Motorcycles Passenger carriers Scooters 84.2% 79.1% Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 11 Automotives AUGUST 2012 Exports have also grown strongly †¦ (1/2) → Automobiles export volumes increased at a CAGR of 22.4 per cent over FY05–FY12 Over this period, the fastest growth was in the two wheeler segment (25.8 per cent) followed by three wheelers (21.9 per cent) Exports of automobiles from India (million units) 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 2 0.5 0.6 0.8 1 0.5 1.1 0.5 1.5 0.4 0.5 0.3 0.2 0.03 0.1 → 0.2 0.04 0.1 0.2 0.05 0.1 0.2 0.06 0.1 0.04 0.2 0.04 0.2 0.08 0.3 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 Passenger Vehicle Commercial Vehicle Three Wheelers Two Wheelers Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 0.1 0.4 12 Automotives AUGUST 2012 Exports have also grown strongly †¦ (2/2) → Two wheelers accounted for the largest share in exports (by volume) at 67 per cent in FY12 Passenger vehicles account for a sizeable 18 per cent of overall exports Exports shares by volume (FY12) → 18% Passenger Vehicle 3% 12% 67% Commercial Vehicle Three Wheelers Two Wheelers Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 13 Automotives AUGUST 2012 Presence of a clear leader in each segment of the market → The automotives industry is concentrated with market leaders in each segment commanding a share of over 40 per cent Market Leader Passenger Vehicles MCVs HCVs LCVs Three Wheelers 45% 16% Others 15% 7% 63% 23% 7% 59% 30% 4% 4% 41% 40% 10% Motorcycles Scooters 59% 24% 7% 6% 51% 21% 14% Source: SIAM, Aranca Research Notes: Data is for FY10 10% For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 14 Automotives AUGUST 2012 Notable trends in the Indian automotives sector †¢ Large number of products available to consumers across various segments; this New product launches has gathered pace with the entry of a number of foreign players †¢ Reduced overall product lifecycle have forced players to employ quick product launches Improving productdevelopment capabilities †¢ Increasing RD investments from both the government and the private sector †¢ Private sector innovation has been a key determinant of growth in the sector; two good examples are Tata Nano and Tata Pixel – while the former has been a success in India, the latter is intended for foreign markets †¢ In FY11, the CNG market was worth more than USD330 million and CNG cars Alternative fuels and taxis are expected to register a CAGR of 28 per cent over FY11-FY14 †¢ The CNG distribution network in India is expected to increase to 250 cities by 2018 from 30 cities in 2009 For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 15 Automotives AUGUST 2012 Contents ï  ¶ Advantage India ï  ¶ Market overview and trends ï  ¶ Growth drivers ï  ¶ Success stories: Maruti, Tata Motors ï  ¶ Opportunities ï  ¶ Useful information For updated information, please visit www.ibef.org 16 Automotives AUGUST 2012 Sector has been benefitting from strong demand and product innovation Growing demand Growing demand Policy support Strong government support Increasing investments Rising incomes, young population Inviting Greater availability of credit and financing options Goal of establishing India as an automanufacturing hub RD focus; GOI has set up technology modernisation fund Large domestic market Policy sops, FDI encouragement Resulting in Rising investments from domestic and foreign players Greater innovation in products; market segmentation Strong growth in exports as well Strong projected demand making returns attractive Notes: GOI – Government of India; For updated information, please visit www.ibef.org GROWTH DRIVERS 17 Automotives AUGUST 2012 Rising incomes and a growing middle class driving domestic demand growth Rising incomes; growing middle class †¢ Changing income dynamics of India’s population 70 million households Aspirers: annual income INR90,000200,000 Seekers: annual income INR200,000500,000 Strivers: annual income INR500,0001,000,000 Globals: annual income INR1,000,000 Personal (nominal) disposable income is expected to rise annually at 8.5 per cent over FY11-15 Rising middle class – size of the middle class expected to touch 550 million by 2025 from 50 million in 2010 Favourable demographics – a young population is also driving up the demand for cars Demand for commercial vehicles have got a boost due to development of roadways and greater market access 60 50 40 30 20 10 0 2005 Strivers 2010 Seekers 2015 Deprived Deprived annual income

Coca Cola Company Operations Pakistan Marketing Essay

Coca Cola Company Operations Pakistan Marketing Essay INRTODUCTION The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through eight bottlers, four of that are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are awailable in Karachi, Gujranwala, Multan, Hyderabad, Lahore, Faisalabad, Rahimyar Khan and Sialkot. The other two plants, separately owned, are in Peshawar Rawalpindi. The Coca-Cola serves 70,000 customers/retail outlets in Pakistan. 1,800 people work system of Coca Cola in Pakistan. With in the last two years, over $130 million (U.S.) were invested by the Pakistan Coca Cola system. More than 56 years of refreshment period in Pakistan Coca-Cola was introduced in Pakistan 1953 Fanta was introduced in Pakistan 1965 Sprite was introduced 1972 Diet Coke Fanta Lemon was introduced 200 Since 1897Coca cola international productions have been sold in Mexico. Now Coco cola controls 60% of the Mexican soda market, further Pepsi with 30%. Further Mexican president Foxs before becoming a politician he was working as president of the Coca-Cola Corporation of Latin America Mexico. After his victory, Coca-Cola started bottling water by the wealthiest aquifer in the Chiapan town of San Cristà ³bal de las Casas, an ecological reserve controlled by a conservation group Pronatura that receives money from the Coca-Cola Mexico. In 2004, the Coke plant at San Cristà ³bal de las Casas used 107,332,391 water liters about as much as 200,000 homes use. In a country where over 12 million general public are without access to drinkable water, Mexican groups have started on a boycott against Coca-Cola basically motivated by Cokes increasing authority of Mexican water. So the object of this report is to critically evaluate the strategy and performance of any ONE US, European or Asian company over the last five years in any two emerging markets in different regions of the world. According to that the report describes Coca Cola Companies performance strategies in US Asian reigns by using Pakistan Mexico emerging markets. FINANCIAL REPORT: It is owing to the strong finances, the company is still existing the ups down of the business. The financial report of Coke the year 2000 2001along with the percentage change is as below. 2002 basic diluted net income per share includes a non-cash gain of $.02 per share after taxes that were recognized on the issuance of stock by Coca-Cola Enterprises Inc., one of the equity investors of the company. Charges are partly balance by a gain of $.05 for each share after income taxes related to the merger of Coca-Cola Beverages plc Hellenic Bottling Company S.A. $.04 per share after income taxes linked to benefits from a tax rate reduction in Germany from positive tax planning strategies. DIVIDEND AND CASH INVESTMENT PLAN: The Dividend Cash Investment Plan authorizes shareowners of record to invest again dividends from Company shares of The Coca-Cola Company. The Plan offers a systematic, economical convenient method of acquiring extra shares of our common stock. All the shareowners of record are suitable to participate. Shareowners are also may purchase stock through voluntary cash investments of up to $125,000 for year. In year-end, 76 % of the Companys shareowners of record were participants in the Plan. In 2002, shareowners did invest $36 million in dividends $31 million in money in the Plan. COMPANY STATISTICS: This companys statistics are inspiring. Since it is operating all over the places in the world because of that the number of employees the bottling equipments is uppermost among the other companies of bottling. There is a constant raise in every aspect when mach the statistics of 2001 the statistics of 2002. This is because; Coca Cola Company is increasing its volume day by day. The spreading out of this company that shows the victory of Coca Cola brands, results in the percentage vary in the statistics of the two years. The statistics is as below. (EBITDA) -Earnings before interest, taxes, depreciation, amortization, other non-operating items Did convert to a standard unit of assess defined as 24 eight-ounce servings or else 192 ounces for each equal case sold by Coca-Cola Enterprises. PRODUCTS: The Coca Cola Company produces carbonated drinks as well as other drinks while launching companys product, the marketing department considers the culture the sub cultures of the country. Coca Colas major brands à ¢Ã¢â€š ¬Ã‚ ¢Coke à ¢Ã¢â€š ¬Ã‚ ¢Diet coke à ¢Ã¢â€š ¬Ã‚ ¢Sprite à ¢Ã¢â€š ¬Ã‚ ¢Coke classic à ¢Ã¢â€š ¬Ã‚ ¢Fanta http://htmlimg4.scribdassets.com/7lva67i2vf9rsu8/images/18-60ed37e055/000.jpg STRATEGIC PLANNING In 2002, the coca cola company did have a great success, as the strategy did work that resulted in making Company the worlds leading company. In 2001, company did accomplish the top of its strategy as; à ¢Ã¢â€š ¬Ã‚ ¢global volume enlarged by 4 %with strong international growth of 5% clear signs that our North American business is growing steadily expectable. à ¢Ã¢â€š ¬Ã‚ ¢Earnings per share did grow by 82 %, as we carried on our commitment to Create volume growth aggressively. à ¢Ã¢â€š ¬Ã‚ ¢Return on common equity grew from 23 %in 2000 to 38 %2001 à ¢Ã¢â€š ¬Ã‚ ¢Return on capital increased from 16 %in 2000 to 27 %in 2001. à ¢Ã¢â€š ¬Ã‚ ¢The free cash flow has bean generated by the company. Thats from $2.8 to $3.1 billion. In 2000,a clear indication of its underlying financial power. The strategy for the potential of the coca cola company is more straightforward. The marketing strategy for the next year is in this manner, à ¢Ã¢â€š ¬Ã‚ ¢The speed up carbonated soft-drink growth, led by Coca-Cola Company. à ¢Ã¢â€š ¬Ã‚ ¢Selectively widen the group of beverage brands to drive profitable development. à ¢Ã¢â€š ¬Ã‚ ¢Increase system profitability ability jointly with the companies bottling associates. à ¢Ã¢â€š ¬Ã‚ ¢Treat consumers with creativity steadiness to generate development across all Channels. à ¢Ã¢â€š ¬Ã‚ ¢Direct investments to the highest potential regions across markets. à ¢Ã¢â€š ¬Ã‚ ¢Cost-effectiveness Drive efficiency all over the place. http://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/24-7d0ce9e592/000.jpghttp://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/24-7d0ce9e592/000.jpg COCA COLA MEXICO Within the soft drinks Sprite Fanta become positively along with the key brand Coca Cola Diet Coke. In key markets, the company has formed new packaging sizes to satisfy customer demands. More and more, Mexican domestic families have lunched together at home. The lot of Mexican household drinks 2-1/2or more of soft drinks during that break, while a two liter bottle was the biggest available package. Therefore the company initiated a convenient 2-1/2 liter bottle to choose regions, involving to the sale of nearly 1.5 billion unit cases of Coke in Mexico. The bigger bottle will complete its island wide rollout in 2002. Since 1897Coca cola international productions have been sold in Mexico. Now Coco cola controls 60% of the Mexican soda market, further Pepsi with 30%. Further Mexican president Foxs before becoming a politician he was working as president of the Coca-Cola Corporation of Latin America Mexico. After his victory, Coca-Cola started bottling water by the wealthiest aquifer in the Chiapan town of San Cristà ³bal de las Casas, an ecological reserve controlled by a conservation group Pronatura that receives money from the Coca-Cola Mexico. In 2004, the Coke plant at San Cristà ³bal de las Casas used 107,332,391 water liters about as much as 200,000 homes use. In a country where over 12 million general public are without access to drinkable water, Mexican groups have started on a boycott against Coca-Cola basically motivated by Cokes increasing authority of Mexican water. COCA COLA PAKISTAN The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through eight bottlers, four of that are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are awailable in Karachi, Gujranwala, Multan, Hyderabad, Lahore, Faisalabad, Rahimyar Khan and Sialkot. The other two plants, separately owned, are in Peshawar Rawalpindi. The Coca-Cola serves 70,000 customers/retail outlets in Pakistan. 1,800 people work system of Coca Cola in Pakistan. With in the last two years, over $130 million (U.S.) were invested by the Pakistan Coca Cola system. More than 56 years of refreshment period in Pakistan Coca-Cola was introduced in Pakistan 1953 Fanta was introduced in Pakistan 1965 Sprite was introduced 1972 Diet Coke Fanta Lemon was introduced 200 PROMISE OF COKE The fundamental proposition of the business is plain, firm timeless. When we bring refreshment, joy value fun to the stakeholders, then we successfully nurture protect our brands, mainly Coca-Cola. That is the key to fulfill ultimate duty to provide consistently attractive returns to the holder of the business. TARGET MARKET Cokes commercials mainly focused on young generations, for the reason that they want to represent Coke with the youth energy further they think about the matured people they take then as a co-target market. MAJOR SEGMENTS Major segments are mainly those who take Coke daily those areas where the demand is higher then the other areas. A lot of people who take Coke daily those who take weekly those who take rarely are always there as well. So, the Pakistan Coca Cola companys basic segments are those who have this drink often. FACTORS EFFECTING SALES There are lots of factors that affect the sale of Coca Cola. Three major factors are being discussed that effect coke. à ¢Ã¢â€š ¬Ã‚ ¢Per capita income à ¢Ã¢â€š ¬Ã‚ ¢Competitors à ¢Ã¢â€š ¬Ã‚ ¢Weather Per Capita Income ThaÃÆ' ¯ss the major factor that influences the sale of this carbonated soft drink. For the reason that each every passing year budgets are becoming more strict tight in order to purchase things. Consequently the disposable revenues of the people are getting lower. They pay out heavily on rents, utilities, education basic necessities thereafter when they erne extra money they think about this carbonated soft drink .thus the get down of per capita income does effect badly in selling production of this carbonated soft drink. to go through with this difficulty there is need to increase the level of per capita Income of Pakistan therefore it is lesser than the other the countries. Competitors Coca Colas main competitor is PEPSI % there is no suspect to say this because every body knows that all the other cold drinks and water, tea, coffee, are the players. Weather This is immature market so the Coca Colas usage in winters is 40% in summers is 60%. MAJOR CUSTOMERS NEED Most of the consumers dont care about what they are going to take. They dont care before drinking that whether it is Coca Cola or Pepsi. They dont actually feel more differentiation among these two brands according to the tastes. Buyers normally have what they get. They believe on WHAT COLD THEY SOLD Customers availability in brands is normally happens such as: Push availability Pull consumers demand. According to this reason Coca Cola have supplied their coolers freezers in to the market. Further have utmost number of freezers coolers in the market. They supply these infrastructures free of charge just to supply child coke to the customer that they want to be bought. The mechanics salesman often go all the shops to check infrastructure .If there is any problem change or repair it. http://htmlimg4.scribdassets.com/7lva67i2vf9rsu8/images/27-52c1d1da9f/000.jpg MAJOR COMPETITORS If consumers want to have soft drink they compete brands with each other. For instance compete Coke with Pepsi Sprite with 7up team. The Coca Cola Company thinks in a different way, they believe that new competitor AMRAT Cola, RC Cola, all the other juices, they take even water tea as their competitors. STRATEGIES OF QUALITY After macro micro analysis Brand Coca Cola is mainly role 1. Improve rivalry moments 2. When people do watch cricket 3. throughout commercialization 4. Enjoyable time Because of these strategies there can be better understanding better connection with the community. These are the main consumption. THREATS FROM COMPETITORS All of the Threats are well planned. The key threat is price. When the exact price whether comes down or goes higher thats effects the consumption of carbonated drink. For the reason that when the price goes higher consumers go for the substitute of coke such as Pepsi. when price goes down they think that there should be some thing wrong in that. In short that all depends on customers awareness. TARGETS THAT WOULD LIKE TO ATTAIN Survival of every organization is depending on profit. Thus Coke is also searching for a maximum of profit margin. We could identify three major ways to earn profits. à ¢Ã¢â€š ¬Ã‚ ¢Over night profit à ¢Ã¢â€š ¬Ã‚ ¢Windfall profit à ¢Ã¢â€š ¬Ã‚ ¢Ethical and un-ethical ways Over Night Profits This is for the best brand for the year. This can be got increasing sales volume Windfall Profit They are the extras earnings. When the consumption is on boom. So, there are different types of profits. Ethical and Unethical Ways Profits can earn ethically or unethically. Company believes on this quote Every thing is fare in love and war. Further they can earn profit through diverse approaches. EXPANDING TARGET MARKET In last 2 years Coca Cola came back very aggressively. à ¢Ã¢â€š ¬Ã‚ ¢Consumer has got choice à ¢Ã¢â€š ¬Ã‚ ¢Attractive brand name à ¢Ã¢â€š ¬Ã‚ ¢Brand differentiating Consumer Has Got Choice Consumers know the name of other big brand, even though Coca Cola is the 2nd best name but it can get the best place after some period. Attractive Brand Name Now buyers know the Name of Coca Cola, since Coke is the name thats the populist after the word ok. Thus consumers can better differentiate brands with others. Brand Differentiation Now different brands are available in the market. Thus, consumers can differentiate between brands. The best players coke and Pepsi also have some different kinds of brand names either. Coca Colas Brand Coca Cola think about the togetherness, being people together and friends are being together. Coca Cola hardly believes that Pakistani temperament is us Pepsis Brand They use the temperament of me. In contrast to Coke they do believe on individual struggle. OPPORTUNITIES THREATS FOR PRICE Opportunities There are some taxes company must pay such as 20% excise duty 03% In making Budge 15% sales tax 27% goes to government Not only for taxes but for electricity chargers, distribution chargers, after paying all of those chargers the price of a coke can increase up consumer have to pay these as taxes. These are the opportunities through which we can increase the price and can get profits. The Coca Cola Company gets those as their opportunities to increase the margin of rates as well as for increases their profits Threats There are some threats in increasing prices of products. If for instance, Coke increases for 1 rupee. Then people definitely will not go for Coca Cola they transfer to Pepsi. So these are the threats when coke increases its prices of products. STRATEGIES OF GETTING GOALS HIGH PROFITS There are many ways That Coca Cola can increase its profits. Some key ways are as follows. à ¢Ã¢â€š ¬Ã‚ ¢ increasing volume à ¢Ã¢â€š ¬Ã‚ ¢customers interest level à ¢Ã¢â€š ¬Ã‚ ¢ join with energetic festivals The way of increasing volume of consumers Coca Cola can increase the consumer volume by expanding the Coke industry. By using advertisements, attract people towards this product by offering very attractive interesting things. The way of increasing the interest level of consumers Increase the interest level of customers by using different flavors. For instance Coke is increasing the flavors in Fanta, through offering different flavors Coke can enhance the Level of customers these profits can be increased. The way of joining energetic festivals Coca cola is most of the time taking part in the festival such as Basant since during last 3 years. Coke erne high income consumption of Coke is increased on these occasions. In 2002 consumers were waiting that what interesting program Coke is going to present. MARKETING STRATEGY Coca Colas domestic marketing strategy enables Coke to listen all people around the world asking for soft drinks that span the entire occasions spectrum of tastes. What consumers want in a beverage is a reflection of who they are, how they work play, where they exist, how they relax recharge. We are determined not only to make great drinks, but also to contribute to societies over the world through Cokes commitment to, health, wellness, education diversity. Coke does its best to be a good neighbor, again and again shaping the business decisions to develop the quality of life in the communities in that do business. Thats a special object to have thousands of friends over the world, they never forget that. http://htmlimg1.scribdassets.com/7lva67i2vf9rsu8/images/32-d224ae62b1/000.jpg MARKET POSITIONING Product Range The Pakistan total range of Coca Cola products à ¢Ã¢â€š ¬Ã‚ ¢Coke. à ¢Ã¢â€š ¬Ã‚ ¢ Diet Coke. à ¢Ã¢â€š ¬Ã‚ ¢Fanta. à ¢Ã¢â€š ¬Ã‚ ¢ Sprite. And also company presents its products in different bottle sizes these includes à ¢Ã¢â€š ¬Ã‚ ¢PET 1.5 (1.5 litter plastic bottle) à ¢Ã¢â€š ¬Ã‚ ¢SSRB (standers size returnable bottle) à ¢Ã¢â€š ¬Ã‚ ¢NRB (no return bottle) or disposable bottle à ¢Ã¢â€š ¬Ã‚ ¢CANS (tin pack 330 ml) à ¢Ã¢â€š ¬Ã‚ ¢LRB (litter returnable bottle) Packing There are different kinds of packing available. Such as, à ¢Ã¢â€š ¬Ã‚ ¢6 bottle pack for 1.5 pets à ¢Ã¢â€š ¬Ã‚ ¢24 cans in one pack. à ¢Ã¢â€š ¬Ã‚ ¢12 bottles in a pack for disposable bottle à ¢Ã¢â€š ¬Ã‚ ¢24 regular bottle shell PRICE STRATEGY Trade Promotion Coca Cola Company presents incentives to middle men or vendors in way that they gives them free models free empty bottles, because of that retailers middle man motivate to push their product in the sell thats the reason coca cola seen more in the market and they have a good sale in the market because according to the expert that product seen more in the market that sells more. Seen as sold The company makes agreements with a shop keepers stores to special sale in those stores. These stores are mainly called as KEY accounts in local words. the Coca Cola Company also invest large budget on these stores gives them free samples some time cash incentives free bottles. Various Price in Different Seasons Some times Coca Cola Company changes their productions prices according to that season. The best season for Pakistan beverage industry is summer. But for winter the scenario in totally posit. Reduce prices to maintain the sales profit. But in general they decrease the prices of their1 litter glass bottle pet bottles. PROMOTION STRATEGIES Getting shelves They takes or do purchase shelves in big departmental stores display their products in that shelves in that style that show product very clear very attractive for the customers. Eye Catching Position Their salesman positions their freezers their products in eye- catching places. Usually the company keeps freezers near the entrance. Sale Promotion Even company does sponsorships with various college schools cafes sponsors their sports many extra curriculum activities for catching market share. Under the crown scheme (UTC Scheme) Coca cola frequent do this type of scheme they offer very attractive prizes in it. Such as once they offer bicycles, caps, cash prizes, tv sets etc. DISTRIBUTION CHANNELS There are two types of selling in Coca Cola Company Direct selling Indirect selling Direct Selling In direct selling they supply using their own transports. They have approximately 450 vehicles to distribute their bottles. Company earn more profit when they use this type of selling . Indirect Selling Company has its whole agencies sellers to cover all the area. Even its so difficult to available the products to customers by their own distribution so they use the whole sellers and agent to distribute products to their consumers. FACILITATING THE PRODUCT BY INFRASTRUCTURE For providing their productions in fine manner company provide infrastructure Such as: à ¢Ã¢â€š ¬Ã‚ ¢Free empty bottles and shells for bottles à ¢Ã¢â€š ¬Ã‚ ¢Freezers à ¢Ã¢â€š ¬Ã‚ ¢Display racks à ¢Ã¢â€š ¬Ã‚ ¢Vizi cooler ADVERTISEMENT They use many medias à ¢Ã¢â€š ¬Ã‚ ¢Billboards and holdings à ¢Ã¢â€š ¬Ã‚ ¢Pos material à ¢Ã¢â€š ¬Ã‚ ¢Tv commercial à ¢Ã¢â€š ¬Ã‚ ¢Print media Print Media They frequently use print media for their advertising. There is a separate department in Coca Cola Company for print media. POS Material Point of sale material that includes: posters stickers display in the stores in different places. TV Commercials As everyone knows that TV is a very popular entertaining medium. So Coke Company does regular TV commercials on different channels. Billboards and Holdings Coca cola is more aware about their billboards holdings. They have lots of sites in different regions for its billboards. EXPECTATIONS FOR THE COMING YEAR Every thing happens because of the consumers behavior. Company identified if they want to attract consumers they must throw the money away. positive felling with the brand, that they used to have Coca Cola wants to advertise its goods heavily in the next coming year. itll take the 10% of their income. when we do take it as an international level it is $ I billion. Next year is the challenging year for the Coca Cola industry. They need to take a lot of decisions that how to enhance the production where they have to spend money. For success in coming year Coca cola need to have some special things such as: 1. Loyal customers are important for success of the company. 2. Workers need to be the brand focus not the promotion focus. 3. They need to understand how much for the brand purposes. 4. They must know that how much to do the promotion work for brand. HOW COKE DECIDES THE ANNUAL BUDGET Coke decides its annual budget by the, à ¢Ã¢â€š ¬Ã‚ ¢Sales volume à ¢Ã¢â€š ¬Ã‚ ¢Target volume à ¢Ã¢â€š ¬Ã‚ ¢Profitability Sales Volume Coke decides its annual budget through the volume of sales. They first think on whats the condition of its sales? if the condition is fine of its sales then company certainly increase their production sales If not they think on their older strategies. Profitability: The next thing that they decide budget is the profit. If Coke getting profits with the higher border, then Coke definitely wants to increase their profits in the next years. Every association runs on the basis of receiving higher profits. No the association wants to face failure in their business. To erne profit is the first main concern of Coke. Target Volume: Each every industry has some targets to run their business that they want to achieve in an exact time period. If industry reaches those goals in that period then for the next year it increases the amount of the target. So Coke go after the same thing it has also some objectives targets to complete in the given time schedule. When they succeed to reach that aim then they enhance their target volume in the future. SALES PROMOTION ACTIVITIES Coca-Cola Concerts Coca-Cola Cricket Coca-Cola Wonder of the World Promotion Coca-Cola Food Mela Coca-Cola Basant Festival Coca Cola TV Mazza Coca-Cola GO-RED Coca-Cola Party in a Park Coca-Cola Pet Promotion Coca-Cola Ramzan Campaign Coca-Cola Nokia Coca-Cola Mc Donalds Fanta Sprite Launched Diet Coke Coca-Cola Shopping Festival CONCLUSION Coca Cola without any doubt come the heart beat of Mexicans and Pakistanis. The strategy performance of Coca Cola is working for them the production is gaining attractive with youth daily in Mexico Pakistan. After completing the report, concluded some sort of recommendation for the Coca Cola Company, as follows. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola Company should try to highlighting more on supplying their infrastructure in the market to treat their consumers. à ¢Ã¢â€š ¬Ã‚ ¢According to a survey, the organization that has dun the survey identified especially Pakistani people like little bit sweeter Coca Cola drink. à ¢Ã¢â€š ¬Ã‚ ¢ Coca Cola marketing team should try to enhance the availability of Coca Cola products in ruralarias. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola should also focus the middle age old citizens. à ¢Ã¢â€š ¬Ã‚ ¢Nowadays young population has a trend to have coke 2 regular bottles at same time, for providing them more satisfaction, company must sagest  ½ liter bottle to the market. There after by concentrating on that, Coca Cola Company can achieve their potential expected vision inside of the immerging markets.

The Importance of Adequate Carbohydrate Consumption Essay -- Health Nu

The Importance of Adequate Carbohydrate Consumption Severely restricting carbohydrates is not healthy and offers little advantages in terms of fat loss. Consumers of low carbohydrate products are often deceived into believing all low carbohydrate products are better for their health. However, usually when a product claims to have a low amount of carbohydrates, it fails to mention the increase of fats and proteins the product gains to compensate for the lost carbohydrates. In reality low carbohydrate diets increase health risks and give dieters false hopes. Carbohydrates are significant in supplying energy to the body’s needs. Through plenty of carbohydrates, especially for active people and athletes, the body is able to use its’ adequate amounts of energy efficiently. The brain and body prefer to use glucose, a product of the digestion of carbohydrates, as an energy source. Therefore, the severe reduction of carbohydrates has many negative effects on the body. By eating only protein and fats the body will go into starvation mode. In the absence of a sufficient amount of carbohydrates the body is forced to use stored blood sugar from the liver and muscles. This process results in an initial protein tissue loss and urinary loss of electrolytes. Protein tissues, muscles, are mostly composed of water; consequently, the elimination of carbohydrates in the body causes the body to start to undergo a process known as ketosis. With this large amount of water loss, it appears that the body is rapidly losing an abundant amount of weight. Although appealing to the dieter, this rapid weight loss from decreased carbohydrates can pose a variety of health risks. Because of the decreased amount of carbohydrate... ...nd after intense physical activity, the body is able to maintain a balanced level of carbohydrate sources and perform better. The strict limitation of carbohydrates in a diet may appear to give the desired result of weight loss, but actually brings many health risks. Instead, carbohydrates help to reduce health risks, and also provide your body with key sources of energy. Not only are carbohydrates the main source of energy for the body, but they also create fiber which helps the body’s organs to function properly. The consumption of carbohydrates is important for normal functions of the body, but especially for the performance of an athlete. In order for maximum athletic performance, a large amount of carbohydrates must be consumed throughout the period of a workout. Overall the right amount of carbohydrates and exercise are necessary for a healthy diet.

Building construction for fire protection

Statistics indicate that about two hundred individuals die every year as a result of explosions and accidents in the workplace. Additionally, these same accidents injure about five thousand workers in the workplace. Businesses can spend as much as five billion dollars on fire related accidents. This shocking statistics is actually an indication of what all business in the US spent on rectifying these accidents in the year 1999. The means of egress standards are a code of practice that are designed to ensure maximum [protection in case of fire emergencies in buildings.The standards were based on the National Fire Protection Authority (NFPA 101). The means of egress can be found in the NFPA 101 in the subsection E part. 3 parts of the means of egress The means of the egress are a pathway from a building to a public area. This pathway must be continuous in nature. In encompasses three main sections that include; †¢ The route of exit access †¢ The exit itself †¢ A way of e xit discharge It should be noted that all structures and buildings designed to host human beings must have a means of egress.The main purpose and principle behind these rules is to ensure that there are fewer instances of danger to the worker or the occupant in the case of a fire. The means of egress also protect occupants from the resulting fumes or smoke that emanate from the fire and they also ensure safety as result of panic from the occurrence of the fire. It should be noted that three means of egress only apply to protection and has nothing to do with property protection. There are a total of seven requirements that buildings must conform to in relation to the latter 3 sections.First of all, buildings should be positioned such that all the exits facilitate free movement. Additionally, the means of egress must not obstructed by any materials, persons and activities for that matter. The egress must be a key component in all parts of the building and must allow occupation at all times. The second aspect about these three main components of egress is insurance of visibility. Buildings should be arranged in such a way that the routes to all exits are conspicuously located. The third aspect refers to the lighting aspect. Buildings should be such that they provide adequate illumination at all the exit areas.The fourth requirement is about fire alarms. The means of egress standards require that fire alarms be put in place in order to warn their occupants of the fire. This ought to occur in the event that the fire in itself does not provide adequate warning to the residents of the facility. The fifth requirement is in regard to how the exit routes are arranged. In the event that one means of egress is blocked by the resulting smoke or fire, then buildings ought to have two means of egress. These means of egress should not be adjacent to one another as these will beat the whole purpose of the contingency plan.The two means of egress should be located as a far way from each other or as far as the building design can allow. Additionally, constructions ought to be done in such a way that one means of egress does not block the other. This means that when fire blocks one route, then the other should be easily accessible to the building’s occupants. The sixth egress requirement refers to means of safety during building construction. Employees ought to be protected during the construction process by denying them access into the building until all the aggress means have been installed into the building and they can be utilized.In the event that a building has to be modified or reconstructed, then all the exit routes must be usable and available in case of a fire emergency. If this is not possible, then the constructors must provide resident occupants with an alternative route. The sixth requirement also protects constructors themselves; it requires that there should be no flammable substances or explosive substances introduced into the buildi ng when there are some occupants within. There should be fire permits, hot zones and fire watch precautions whenever a construction is ongoing.The last egress requirement is in relation to the maintenance practices of the occupants. Buildings should always have continuous and unobstructed egress. Structures should always have the following facilities in place in order to maintain safety. These facilities must be working well at all times and occupants should avoid giving themselves a false sense of security; †¢ Fire equipment †¢ Fire doors †¢ Exit lighting †¢ Alarm systems †¢ Fire detectors †¢ Automatic sprinklers Egress designThere are a number of unique egress components that building designs should adhere to. In this case, egress routes should be constructed using materials that are fire rated. Additionally, the egress building materials should be protected from all other parts of the building. In case a building has a one to three stories, then its egress must be made up of one hour fire resistant material. In case a building will be made up of four stories or more, then it must have two-hour-rated egress material. Additionally, the fire doors making up the egress must be self-closingAfter conforming to the material specifications, egress designs should fall within the following dimensions; the width of the egress is largely determined by the angle of inclination of the egress itself. All egress routes must have a minimum of thirty degrees elevation. This angle applies to all the sections that make up the egress system. During construction, the egress’ width should not be limited by any nearby doors. Additionally, exit doors should open in the direction of the exit direction.The means of egress should also be designed in such a way that it can accommodate occupant load where the latter term refers to the sum of persons in a particular building at any given time. Means of egress should also incorporate the Floor area to occupant load factor (OLF) ratio. For instance, if the occupant load factor within a building is ten square feet per person and if the floor area is four hundred and fifty square feet, then the occupant load is forty-five people. Means of egress should be designed such that there are two means of exist at each location.Additionally, they should be placed far away from one another. Building designs should be made in such a way that the storage rooms, lockable rooms and bathrooms are nowhere near the means of egress. The means of egress should also not be placed in an area that requires passage near a hazardous area. Exits must be made as accessible as possible this means that there should be a good arrangement on where the exit is. Additionally, there must be no mirrors or hanging drapes at the exit routes. The exterior section of the egress must be arranged in such a manner that there is a roof if it is likely to snow or rain in that area.Also, there should be no obstructions at the exterior egress. They should be made up of solid floors which are smooth in nature. The exterior egress should also have some guards on its sides; these sides should be left undisclosed. The exit discharge itself should be constructed in such a way that it gives access to a safe public area. These may include a court, yard or the street. The discharge are must be constructed in such a way that its width is adequate enough to accommodate occupants. Additionally, if there are any stairs there, they must give a direction to the streets very clearly.The egress headroom should have a minimum projection of six feet nine inches and a minimum height of seven feet six inches. A ramp or a staircase should negotiate any changes to the egress elevation. The egress must be maintained constantly through adequate checks. In this regard, the doors ramps, stairs passages must be reliable. There should be no gaps in the stairs and care must be taken to ensure that the concrete does not crumble. Occu pants should avoid placing decorations near the egress. Additionally, there should be no furniture or explosive material in the egress.Additionally, occupants must endeavor to conduct frequent inspections and tests of the sprinkler systems in the egress. All exits must be marked using colors, sizes and designs that can be easily read by observers. The ones indicating exist must contrast with existing backgrounds or interior finishes. Care must be taken to ensure that the signs have not been covered in any way or that they are no other signs near the exit sign itself. Illumination should be reliable enough in that the total level should not be less than the amount of light emanated by five candles.It is better to use internally illuminated exit signs. Exit signs must have the word ‘exit’ indicated. They must be six inches long (or more). They must not be less three quarters of an inch. Evolution of fire code history and current functions related to this In the past means of egress have been designed depending on just a few requirements. Most of the time, they used to relate to the nature of occupancy within the building. However, with time the means of egress began incorporating other aspects such as the number of persons exposed to the fire, the nature of fire protection preparations.Additionally, its design also incorporates other issues such as the nature of the building construction and how tall the specific building is. Elements of code administration, inspection practices and appeals process in code enforcement The means of egress provisions are found either in the International Building Code or the Uniform Building Code. The latter two codes are somewhat similar in nature and they provide the ways of administering these means of egress. In the Uniform Building Code the exit discharge consists of the balconies and exit staircase.However, the International Building Codes considers the exterior balconies as the exit access. On the other hand, t his code defines the exterior stairways as part of the exit. It should also be noted that both of these codes describe the means of egress in a similar format. However, the major difference comes about in the manner of arrangement. The International Building Code has more sections than the Uniform Building Code. Additionally, three is a provision for guards in the IBC. However, the same cannot be said of the UBC. ConclusionA means of egress is a pathway that facilities the safe exit of occupants from a building and does not encompass property safety. The Code gives specifications on the most appropriate material for an agrees, its dimensions and the other features that must be incorporated to make it safe and usable. Some of these features include the sign and the exit discharge. The Code also gives direction about maintenance practices of the egress. In this case, the egress must be well illuminated at all times, it must not be obstructed and fire response facilities such as alarms must be working in proper order.This goes along way in eliminating a false sense of security within the premises. References City of Seattle (2008): Means of Egress, retrieved from http://www. seattle. gov/dpd/static/1egress_LatestReleased_DPD_001932. pdf accessed on 12th July 2008 U. S. Department of Labor (2008): Occupational Safety & Health Administration, retrieved from http://www. osha. gov/pls/oshaweb/owadisp. show_document? p_table=FEDERAL_REGISTER&p_id=13576 accessed on 12th July 2008 McMahon, D. (2008a): Means of Egress and Emergency Plans, retrieved from, http://www.ihs. gov/NonMedicalPrograms/IEH/documents/presentations/egress. ppt. accessed on 12th July 2008 OSHA (2007a): Means of Egress and Fire Protection, http://www. rrcc. edu/rmec/OSHAoutreach/10hr_gi/lessonplans/egressfireprotection. pdf. accessed on 12th July 2008 OSHA (2007b): How to Prepare for Workplace Emergencies, retrieved from http://www. osha-slc. gov/OshDoc/Additional. html accessed on 12th July 2008 OSHA (2008b)Fire Safety Advisor, retrieved from http://www. osha-slc. gov/dts/osta/oshasoft/softfirex. html accessed on 12th July 2008